KATE TOKYO is designed for the daring and modern city-dweller. Our makeup products and techniques stimulate experimentation through a brave transcendence of style.
Inspired by the aura of Tokyo — the global fashion and beauty capital of the world where avant-garde styles are created every day — in all its eccentricity and chic brilliance. The KATE brand captures the electricity of Tokyo with the resolute brand motto, No more rules. It’s no wonder that KATE remains Japan’s No. 1* makeup brand in sales quantity.