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Blithe's approach to beauty highlights two things: Clean ingredients, and a focus on the modern urban lifestyle. Stress and harmful outside/ environmental aggressors such as fine dust and heavy metals have been known to cause skin irritation and accelerate skin ageing. This Korean brand developed the first line of 'anti-pollution' skin care to address and prevent visible signs of ageing using pure ingredients from uncontaminated regions and sensorial new textures.

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